Recognised as New Zealand’s most awarded SEO agency and ranked as one of the fastest growing businesses in New Zealand twice in a row, in 2014 and 2015, Pure SEO has come a long way since its birth in 2009, when founder Richard Conway saw a gap in the market for quality SEO. From a shared office space […]
Business leaders from a wide range of industries and sectors came together for the M2 AI Summit held on Thursday, 7 September 2023 at Auckland’s Shed 10. They joined developers, implementors and leading experts to uncover what the rise of AI means for New Zealand business, the economy, productivity, society and even climate change and […]
Talk about a lolly scramble! Ever since the first lockdown ended, we have been inundated with small and medium businesses desperate to take advantage of the digital world. Some have realised that an online marketing is a must, while others have been forced to close their real-life shopfronts in favour of purely virtual ones. Given […]
The most successful businesses to emerge from a recession are usually the ones that continue or accelerate their marketing when times are tough. In this month’s column I reached out to 4 experienced digital marketers (and myself) to find out what they are currently recommending to their clients. Sara Aljurani One of the most important […]
To say that the last couple of months have been a roller coaster of emotions, uncertainty, worry, loss and bubbles is a little bit of an understatement. But in spite of the negatives, there is still a place for optimism and silver linings and always a place for lessons. Over the course of varying levels […]
Search Engine Optimisation guru, Richard Conway started his company, Pure SEO, in 2009 with just $200 to spend on a single web page. From there, mostly using digital marketing, he has expanded the business to four offices in New Zealand and Australia. Pure SEO has been listed by Deloitte in the fastest-growing 500 tech companies […]
Looking at my computer screen now, I am again reminded of the infinite scope of the internet. Up to 1.5 billion websites are scattered around this cyberspace. It’s funny, isn’t it? How it looks so small on my HP monitor…yet, it’s anything but small. Several dozen search engines, like yahoo, bing or google, are used […]
When I was tapped to write this article I assumed it was due to my own personal experience with the subject matter. My editor emphatically told me it was. I thanked him for the opportunity, slightly impressed at how modest and self aware he was. I immediately set to work studying his quirks for the […]
I’ve heard it said that just 8% of the population have a truly entrepreneurial mind; we see the world differently to the so-called “normal” people. My good friend and business partner, Tony Falkenstein, says that we see the future, the way things could be. Where other people plot and plan, we go straight to the […]
As an entrepreneur, I don’t have as much time for reading as I would like; I’m often too busy ‘doing’. But there’s value to be gleaned from other people’s stories of having been there, done that, and lots we can learn from their trials and tribulations. So here are five books that have affected me […]
Following Queen’s Birthday Weekend, there’s a distinct shortage of public holidays for a while; there’s a long, wintry period all the way to Labour Weekend, which can feel like forever. So how do you keep yourself focused, fresh and productive through this time? I’ve put together a few of my top tips for staying sharp. […]
M2 Coach Podcast – 5 Tech Trends That Will Disrupt Kiwi Marketing Let’s face it, there aren’t many aspects of our lives that technology hasn’t touched. This month, I caught up with some of my friends in the marketing world for their take on the top technology trends that are set to disrupt Kiwi marketing. […]
Regardless of what your company does, chances are that you want to be found by your customers and rankings on search engines is the digital battle ground that has a very real, bottom line impact for success. One of new Zealand and Australia’s leading Enterprise level search engine optimisation agencies is Digital Popcorn (the enterprise […]
