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latest on m2
Prancing Horse, Hidden Dragon
Ferarri has celebrated its 30th anniversary of having a presence in mainland China in the most appropriate manner by unveiling a one-of-a-kind Ferrari Roma Tailor Made. The new Ferrari Roma draws inspiration from traditional Chinese aesthetics and craftsmanship and pays tribute to the brand’s milestones over the past three decades in China. The unveiling of […]
Dior and the Californian Dream
There’s something about California that has etched itself into the psyche of Western culture as kind of a dreamlike destination. We can of course go back to the early Westward US settler migration, but California has also been the epicentre of cultural, economic and technical trends that have spread outward across the globe. At that […]
Happy Birthday Bentley-Style
Choosing a birthday present for someone you care about can be tough, especially when they turn a decently round number. Spare a thought then for Bentley then when Brussel’s Motorshow turned 100 this year. Just what do you get for a Motorshow that has it all? Luckily though Bentley had a couple of very special […]
Off-Road With The Lamborghini Huracán Sterrato
The creative team behind the video promo for the 2023 Lamborghini have been really getting into dirt. In fact according to the very deep voice over “dust is gold, dirt is for the bold”. This ode to the off road is accompanied by shots of a snowboarder caving down the side of desert cliffs and […]
Zegna’s Oasis of Cool
All Mads Mikkelsen needs to do these days is get dressed in a layered black suit and smoke a cigarette while walking to a Zegna show in Milan and he’s in the news. Sure, he might be considered one of the most versatile and talented actors around with a CV that includes Casino Royale, Hannibal […]
The Magical Journey of F.P.Journe
While a couple of decades in watchmaking years is very, very young, F.P.Journe has wasted no time in cementing its position as one of the world’s finest watch brands through the wrangling of special materials, innovative engineering and unique designs since its inception in 1999. And the F.P.Journe Chronometre Bleu is a stunning example of […]
Unleashing The Bugatti W16 Mistral
There’s something freeing about an open-top roadster. The wind in your hair, the feel of the sun, the smell of the open road. Hollywood has latched onto the concept also and once you have escaped with the money and got the girl of your dreams, you ride off into the horizon while the audience gets […]
The Grand Return – The GranTurismo Is Back For The Long Haul
There’s something romantic about the concept of the Grand Tourer, a vehicle designed to help liberate you from the shackles of the day-to-day routine and allow you to explore the open road in comfort, style, luxury and some pace to go with it. The concept of grand touring, or GT, dates back to the 1950s […]
A Kiwi/Mexican Summer Soiree
Ah! We’ve finally reached Summer which also – hopefully! – means plenty of hot, sunny weather to come too. It also means it is time to bust out the summer entertaining dinners for all the friends and family. For such a summery time of year, light, fresh and zingy meals suit best. And what better […]
Spy Valley Makes Elite Marlborough Sauvignon Blanc Team
When you’ve worked hard for decades to create ever higher standards in quality then you want to keep those standards high. And when it’s an entire regional industry that has worked towards that same goal, well, they want everyone to know about it! The Marlborough wine industry is exactly a case in point, many of […]
Level Up Your Superyacht Game
If you want your Superyacht to come packing some serious deck action, let us recommend 37.6 metre (123.3ft) The Azimut Grande 38 Trideck. Crafted by the renowned yacht designer Alberto Mancini, the yacht’s exterior design creates quite a presence in any stretch of water. The interiors have been designed by Achille Salvagni Architetti, and the yacht […]
The Wonder of The Wandering Hours
While the AP Royal Oak might have carved out a well-deserved iconic status, Audemars Piguet are much more than a one-trick pony. Exhibit A. The Code 11.59 Starwheel, an ultra-contemporary watch is a fresh take on a centuries-old horological complication. Wandering hours, invented in the 17th century, is a system that displays the hours using […]
All Aboard the World’s Best Luxury Journey
Few inventions have shaped our settlement of the world as we know it quite like the train. And while there are other ways to get around, there is not quite anything that replaces the romance, nostalgia and experience of a luxury train journey. And while the world has a lot of bucket list journeys to […]
A Place of Worshop
Unless there is a particularly hot out of season price on nashi pears, supermarket shopping is not generally a spiritual experience. Tell that to the Dutch designers of the SuperHub though. SuperHub is a new supermarket like no other located in the district of Meerstad, in the city of Groningen, Netherlands. And while supermarket architecture […]
The Heartbeat of a Winner
When you have a chance of victory in any competition, the heart beats faster as the excitement grows, the eyes widen and the tension mounts. At least, usually that is what happens, but in horological competitions – the opposite is true as it is only the steadiest heartbeats keeping an unchanged and deadly accurate pace […]
The Year Of The Hare
Dior’s latest collection for the Lunar New Year is about love for the Water Hare, the Chinese zodiac sign for 2023. And they have gone all out by incorporating the hare motif into their signature silhouettes, such as the Dior Lingot 22 bag and B23 sneakers, through quilting and shearling patchwork designs. The collection also […]
See The Light
Roger Dubuis has done it again. The luxury Swiss watchmaker known for pushing boundaries and challenging the status quo has released its latest masterpiece: the Excalibur Liu Wei Monotourbillon. This timepiece is the latest addition to the brand’s Urban Culture Tribe collection, which celebrates the rebel spirit and radical expertise that defines Roger Dubuis. For […]
Collective Forces
Armin Strom and Collective Horology have joined forces to create a unique version of the Gravity Equal Force watch, the P.03., a nod to the magic and adventure of technical outdoor exploration. While Silicon Valley entrepreneurs might generally be all about the bytes, there is a group of them that celebrate the craft of watchmaking. […]
Aston Martin Hypercar, meet Aston Martin Hyperbike
Aston Martin’s no rules track hypercar Valkyrie AMR Pro is a stunning example of engineering, design, genius, and all-out insanity. And now there’s a two-wheeled version. The Aston Martin and Brough Superior collaboration has once again produced a highly anticipated and impressive motorcycle with the reveal of the AMB 001 Pro track superbike. This limited […]
The Director’s Cut
French fashion house Saint Laurent is known for its bold and iconic marketing campaigns, and its latest for the spring/summer 2023 men’s collection is no exception. The brand has enlisted four highly acclaimed film directors – American filmmakers Abel Ferrara and Jim Jarmusch, Spanish director Pedro Almodóvar, and Canadian filmmaker David Cronenberg – to front […]
A Godly Machine
Swiss luxury watch brand Breitling has released a new limited edition timepiece in collaboration with Australian lifestyle brand Deus Ex Machina. The Top Time Deus chronograph builds upon the quirkiness of its predecessor, the Top Time Deus Limited Edition, with a sky-blue color palette and features such as a lightning bolt-shaped chronograph hand and mushroom […]
Outside Edge
Ermenegildo Zegna might be a luxury fashion brand that is renowned for its finely crafted suits and other clothing items. However, in its hometown of Trivero, Italy, the company is also known for its environmental protection and sustainability efforts. This is exemplified through the creation of Oasi Zegna, a 100-square-kilometre nature reserve that was established […]
Crafts That Stands The Test Of Time
Of course there is a lot of automation that has sped up the production of goods these days but there is a lot to be said still for the painstaking crafts of old and to celebrate these the Jaeger-LeCoultre Rendez-Vous Sonatina is a series of luxurious timepieces that pay tribute to nature and celebrate the […]
Stay In One Of Giorgio Armani’s Rooms
Over the years, Giorgio Armani has cemented himself at a kind of god-tier level within the fashion world. The Italian fashion designer, who is best known for his eponymous brand and its signature sleek, understated aesthetic was born in Piacenza, Italy in 1934, Armani began his career as a window dresser and eventually worked his […]
Operation Bespoke Flying Spur
Is there a surgeon in the garage? Well yes. Bentley has unveiled a one-of-a-kind, bespoke Flying Spur Hybrid at its pinnacle evening event during Art Basel Miami. The unique car was created by Bentley’s in-house personal commissioning division, Mulliner, in collaboration with “The Surgeon,” a leading figure in the custom shoe industry known for his […]
The Everest Of Sailing
It’s considered one of the toughest ocean races in the world and The Rolex Sydney Hobart Yacht Race is an annual event that has captivated sailors and spectators alike since its inception in 1945. Located in the heart of the Tasman Sea, this iconic race begins in Sydney Harbour and culminates in the city of […]
Aston Martin Returns To F1 In Style
The Aston Martin Vantage F1 Edition is a new high-performance version of the popular Vantage sports car that has been produced as a celebration of the company’s return to Formula 1 after more than 60 years and what a way to celebrate. Developed based on the Vantage’s role as the Official Safety Car of Formula […]
Editor’s Letter – Jan/Feb 2023
Years ago I watched an interview with Stephen King where he lost his rag about being asked what pen he uses to write with. His frustration at the question came from the fact that he gets asked it so often and the implication from those (often budding writers) who ask it is that if only […]
Monáe Master Artist
LOS ANGLES, CA – NOVEMBER 14: Janelle Monáe attends Netflix US Premiere of “Glass Onion:” A Knives Out Mystery” at the Academy Museum on November 14, 2022 in Los Angeles, California. Emilio Madrid/Netflix © 2022.
All Aboard the Orient Express
The much-loved and admired Orient Express, steeped in tradition and history, has become a huge cultural symbol in the past century or so. Poets, novelists, and painters have romanticised it, and all walks of life yearn to ride on it. As a train-lover myself, I find this exceptionally exciting. 140 years ago, the first of […]
A City Created By Keywords
Artificial Intelligence is such a glorious, glorious thing. Head architect at Ant Studio in India, Manas Bhatia, has found a way to utilise artificial intelligence in his work. His series, called Manas Bhatia’s AI x Future Cities, is a selection of images completely created by the open beta website, Midjourney. He just entered prompts to […]
Sailing with the Second Sun
The open ocean is a stunning place, but is fraught with many peculiarities. Everyone knows of the ol’-time tales of ghost ships, Kraken’s, and spooky images on the horizon that don’t seem to be quite sitting on the water, but floating atop it. Known technically as Fata Morgana, these mirages are complex forms of image […]
Light Summer Reading to Keep you Entertained these Holidays
Rust Belt By Jamie Trower When I heard that M2 writer, Jamie Trower, was releasing his latest book in 2023 under his own BIRDBOY PRESS, excitement ensued. Not meaning to sound too bias, Rust Belt is great. It’s a book that keeps you coming back, wanting more. I’m not a poetry reader, by any stretch, […]
There’s now Disaster Tourism for US Elections
Engage with politics for any amount of time and chances are you’re going to be inextricably drawn away from local politics toward the giant electromagnets of American elections. The American obsession is understandable of course; the trends of everything American politics has to offer leaks into every other Western democracy in one form or another. […]
The Rolex Sydney to Hobart Yacht Race is a Sight to Behold… BEHOLD.
An important part of the yachting calendar each year is the Rolex Sydney to Hobart Yacht Race, which is commencing its 77th edition on the 26th December 2022. Starting out from Sydney Harbour, the fleet then goes on the move with yachts ranging from 30 feet (9.14 metres) to 100 feet (30.48 metres) and crews […]
The Right Grind Set
Brazilian skate superstar Leticia Bufoni pulled off a daring grind out the back of a C-130 Hercules at 9,000 feet. This particular C-130 was used in the Fast & Furious movies, and to fully capture this stunt required, aerial film cameramen who worked on Mission: Impossible – Fallout were employed to properly capture the stunt. […]
Everything to Watch this Summer 2023
Ant-Man and the Wasp: Quantumania In Cinemas 16 February When Ant-Man first released it felt like one of the first B-Grade heroes earning their wings. Now three films later, Ant-Man is going from strength to strength. This latest movie officially kicks off phase 5 of the Marvel Cinematic Universe bringing back Peyton Reed to direct […]
The Best of the Monaco Yacht Show
If anywhere says you’ve made it, it’s living in Monaco, the 2 square kilometre kingdom on the French Riviera. 1 in 3 people who live there are millionaires and no doubt the total number there explodes this time of year thanks to the Monaco Boat show, one of the premier events that puts this tiny […]
Build Your Own Billionaire Daily Routine
‘What you think, you become. What you feel, you attract. What you imagine, you create.’ So said Buddha long ago and it still resonates just as much today as, at its heart, what the great man was talking about is that you can become what you want to be, just by thinking or behaving like […]
The Golden Moments of Mohi
Creating a work of art, for anyone, is a big deal. It takes time (lots of it), passion, drive, and commitment. For any artist, the language is their driving force. Many paths and tracks are taken with their languages, sometimes even interwoven. In recent years, Many artists are championing our native language of Te Reo […]
The Legacy of Daniel Craig
A good old-fashioned whodunit has always been a staple genre that has drawn-in readers (and, more recently, movie buffs) for centuries. Dating all the way back to the mid-1800’s with Edgar Allen Poe’s, The Murders of Rue Morgue, audiences have been enticed with the puzzle-solving nature of it all, where they too can play the […]
The Future of the Workplace
Since the industrial revolution, the configuration of the traditional workplace has barely changed. Despite technological advances, the rows of people, desks and machinery has rarely advanced since Henry Ford famously set the 5-day working week. Throw in a global pandemic forcing significant habitual change and two years of scrutiny on employees’ health and wellness, and […]
How to Properly Take In Tokyo
Let’s face it; Tokyo is a massive city. With 38 odd million people in its catchment area, it is easily the biggest city in the world and you really feel it when you hit Shinjuku railway station at rush hour! It’s a moving wall-to-wall carpet of people. This can be pretty intimidating when you come […]
The Timeless Core of Louis Vuitton
For the Louis Vuitton Spring-Summer 2023 collection, imagination was the order of the day. At the timeless core of the Louis Vuitton studio is the belief that imagination – creatorship, craftsmanship, showmanship – can move and unite its spectators around the world. Showmanship was on full display with a wide variety of experimentation. The premise […]
Remix the Iconic
Pharrell Williams teamed up with Moncler for their 70th anniversary celebrations as one of seven designers reinterpreting their iconic Maya jacket. He did this by using molded polymeric material, dotted with embossed logo branding. “How do you define the last 70 years? Getting to design the iconic Maya jacket with my own twist was a […]
Summer Style News
Monti Castello – Italy A new year demands a fresh injection of style. Monti Castello delivers effortless elegance in quintessential Italian fashion. One of their masterfully woven silk ties will elevate any outfit, pairing just as comfortably with a crisply cut suit as it will with the casual texture of denim. For an extra touch […]
Aston Martin is Always at an Advantage
Aston Martin, by far, has become one of the world’s most sought-after car brands. Thanks to the James Bond franchise, owning one of their illustrious cars offers a sense of sophistication, elegance and class. We can all think back to a specific Bond film, like Die Another Day, and dream of being Pierce Brosnan (pre-Mamma […]
Your Own Personal Super Sub
Did you know that over 70 percent of the Earth’s surface is ocean, and only five percent of that has been discovered. Makes you think, doesn’t it, how many of the world’s mysteries are actually trapped on the sea bed? According to the online Hawaiian information database, Ke Alaka’i, there are more historic artifacts under […]
Tools For Enhancing Your Resilience
Three Stoic tools you can use right now to boost your resilience and mental wellbeing. Written by Movember Mental Health Advisor, Grant Schofield. Grant is Director of The Centre for Human Potential at AUT and former Chief Scientific Adviser to the Ministry of Education in New Zealand. Grant is also a member of Prekure which […]
A Syrah that’s Beyond Gold
In Olympic sports, occasionally an athlete like Usain Bolt, Michael Phelps or Jesse Owens turns up who so dominates their discipline that not only is their gold medal assured – it also somehow feels inadequate. Mere mortals were also able to win one of these, but they didn’t inspire quite the same feelings of shock […]
Best Things Ever Said – M2 Jan/Feb 2023
“Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from” – Seth Godin (Author, Entrepreneur & Teacher) “Fail quickly and cheaply.” – Rod Drury (Founder, Xero) “The two most important days in your life are the day you are born and the day you […]
The Man Bringing Your Business from NZ to 1.4 Billion New Customers
For a lot of New Zealand entrepreneurs and business owners, the prospect of selling into China and the wider Asia-Pacific region is a compelling market to scale, but it’s also filled with costly pitfalls for those that don’t get it right. To help navigate the nuances of this immense market, Kevin Sun co-founded Cross Culture […]
Rise of the Boomerang CEO
In our last issue, we published a quote from Bob Chapek about leadership in our success section. By the time you were reading it, his head was rolling and Bob Iger was retaking his throne after less than a year in retirement. I guess kicking your feet up in Hawaii gets boring fast. Chapek took […]
Have Rents Ever Gone Down?
The recent correction in the housing market has seen the median prices decline in 2022. The median house price for August 2022 was down 5.9% nationally from August 2021, with Auckland and Wellington both recording drops of 8.3% and 9.3%, respectively. In the grand scheme of things, this is no surprise as house prices increased […]
What Should You be Wary of When Choosing an SEO Partner?
The core values driving Pure SEO are education and uplifting the digital marketing industry. We have created courses, lectured at New Zealand’s top universities, and trained marketing managers for the New Zealand Marketing Association. A couple of years ago, I went one step further; Penguin Random House commissioned me to write a book on SEO […]
Complexity Always Costs Someone
The more dishes on a menu means the more ingredients the cooks will need to manage, the more combinations they will have to deal with and the more time the customer will take to order, etc, etc. Then there are customisations of the dish, side orders and all the variations of the order. For example: […]
The Bose QuietComfort Earbuds II Are Ridiculously Good
The new pair of QuietComfort Earbuds II from Bose may be the most impressive set of earbuds I’ve ever had the honour of pushing into my head. Bose has always been a personal favourite when it comes to getting a professional sound, but what they’ve managed to do with their earbuds is phenomenal. It does […]
Four Pieces of Cutting Edge Tech for January 2023
GoPro’s New HERO11 Black Mini GoPro has always had a reputation for being small and hardy. Now they’ve gotten even smaller with the Hero11 Black Mini. It’s slimmed down and simplified with a single button control. Getting straight into the specs, we’re looking at Cinematic 5.3K60 (that’s right, 5.3k resolution), 4K120 + 2.7K240 video with […]
Hands On with the Astro A30
A few issues back we gave Astro’s cheaper pair of wired Astro A10 Gen 2’s a whirl. It only seems fair to go up the ladder to their more premium set of over ear headphones. One small step for ears, one massive step in build, design and quality. Everything about the The Logitech G ASTRO […]
3 Games to Hanker for in 2023
Hogwarts Legacy Releasing on everything including the Switch on February 10th. Don’t ask me how or what bargains they had to make to make that happen. Hogwarts Legacy is the open world Harry Potter game fans have been having wet dreams about their entire lives. Start by getting sorted into your house and then Bum […]
The Case for Better Workwear
There was a time when running away with a lot of other people’s money took a little decorum. You needed to put on a suit in the morning, go down to wall street and put in the hard yards to swindle an old lady out of her retirement money. Look at Bernie Madoff, a true […]
Speed Machines
The Chopard Mille Miglia 2022 Race Edition is a limited-edition watch that pays tribute to the famous Italian road race, known as the “thousand miles.” This annual event, which was first held in 1927, is a celebration of classic and vintage cars, and Chopard has been the official timekeeper of the race since 1988. And […]
Peak Timing
As far as chemical elements go, Oxygen is right up there in terms of importance for our survival of course. According to some in the horological world though, Oxygen is bad for timepieces. Not only does Oxygen contribute to metal oxidation but it can cause fogging during extreme temperature changes, like when you happen to […]
Behind the Scenes of a Winemaker
Most people who enjoy kicking back with a glass of pinot on the deck on a sunny afternoon with good company and tasty snacks on hand will rarely wonder what it took to make that beautiful bottle of wine. While a few may have some idea of the technical processes, not many will realise there […]
Giving Gold The Edge
Luminor Due Goldtech is the latest addition to Panerai’s respected watch collection. This luxurious timepiece is crafted with the brand’s exclusive Goldtech alloy, which combines 18-carat gold, copper, and platinum to create a warm, golden hue with long-lasting shine. The Luminor Due Goldtech boasts a 42 mm diameter case that is 10.2 mm thick and […]
A New Jewel In Sydney’s Luxury Scene
Cartier, the prestigious French luxury jeweller, has opened its latest flagship store in Sydney, Australia. Located on the corner of King and George Streets, the 749-square-metre, two-story store features an impressive level of local customisation, with 80% of the materials sourced locally and the work of local artisans showcased throughout. Located on Castlereagh Street in […]
Cool It Down
Moncler, the luxury Italian outerwear and lifestyle brand, has recently unveiled its technical skiwear collection for the fall/winter season of 2022. Dubbed as Moncler Grenoble, the line is engineered for peak performance on the slopes and offers a range of options for the whole family of skiers. The collection features a layered approach to full-look […]
Art That Moves
Rolls-Royce has always been a form of automotive art but now they have gone a step further with their latest bespoke releases: a series of six bespoke Phantom Extended Series II vehicles known as “The Six Elements.” This unprecedented project represents the convergence of fine art, design, technology, and craftsmanship, and is the result of […]
The Rolex Sky-Dweller, A Worldly Classic
If you’re a jet-setting, globe-trotting, high-flying kind of person, then Rolex have a watch for you. Well, they are Rolex, so of course they have a watch for you. But the Rolex Sky-Dweller in particular is just the ticket for juggling multiple timezones and situations. These timepieces stand out for their unique and complex design, […]
The Rolls-Royce Of Watches
It might not be a technical motoring term so to speak, but the Rolls-Royce Boat Tail really is quite simply damn hot. It is probably one of the hottest vehicles ever crafted. I know these are subjective things and you have a right to disagree, but I have on my side one of the world’s […]
Become the Boss with this Style Gift Guide
Christmas is upon us, so it turns our minds toward all the important task of letting people know we care about them. To help lubricate this process somewhat we have curated the ultimate style collection of gift ideas from Hugo Boss. We’ve provided contrasting options to cover all your bases for you with most of […]
New Heights For The Panerai Submersible
Like all good high-tier luxury watch brands, Panerai draws on a long and storied history, dating back to the late 1860s, when the company was founded in Florence, Italy. But it was a few decades later in 1936 that the DNA of Panerai was truly molded into shape when the Panerai-created timepiece prototype called the […]