Editors Letter – August 2017

Unless, of course, you are a subscriber to the digital version of this magazine, chances are you’re reading this on good old, glossy 95GSM paper and four-colour ink based on a process that has a direct ancestor in the press that Johannes Gutenberg invented in 1440. Therefore, it would seem that we aren’t possibly in the best position to talk about disruptive media. But we will anyway. Without wanting to sound like a video rental store manager in denial about this “fad” of a concept around watching movies online, after all, people have been talking about the death of print for a number of years now… there is a distinction between the experience and the pathway to that experience, and what is actually the thing being disrupted. These days, there is little difference to the actual experience of watching a hired DVD on your big screen and watching the same…