Levi’s: Not Just Jeans

The power of a brand is something that shouldn’t be underestimated. When you think of burgers, you think of McDonald’s.  When you think of soft drinks, you think Coca-Cola. And when it comes to denim, Levi’s stands head and shoulders above everybody else. Founded in 1853 by German immigrant Levi Strauss, Levi’s has its roots in practicality,…