Lexus Takes To The Seas

Lexus has taken its design aesthetic and its penchant for style to the seas and it could be yours. The project started when Toyota Motor Corporation President, Akio Toyoda, was invited to check out what the Toyota Marine Department had been up to. After getting on the water with the new Ponam range and giving them a spin, he realised that this could be a concept that fits Lexus. They took the design brief to two separate design team to duke it out. Fast forward to today and they now have a running proof of concept blasting around Miami beach. “This concept for a Lexus Sport Yacht allowed us to explore how Lexus design language could be applied to a maritime idea,” Executive Vice President of Lexus International, Yoshihiro Sawa said, “For the Lexus Design Centre this project has been very exciting.” “The effort is valuable to us as it stirs…