Grooming is an extremely underrated part of completing “the look”. Sure, you may have carefully organised your outfit for the day covering everything from fit, colour palette and accessories. Being well-groomed, however, that’s a true mark of detail. It’s the difference between looking like you were on the wrong side of a weekend at Burning Man, or commanding attention like Don Draper in a Sterling Cooper boardroom meeting.
Hair, face, body, beard – where do you start? Redken’s next generation of men’s essentials, Redken Brews, has arrived and it covers the whole grooming gamut. No more worrying about which product does what, Redken has you covered.
I personally tried out the Brews Maneuver Cream Pomade and the Finishing Cream ahead of its April release and was thoroughly impressed. Having a double crown and crazy thick hair can be a tricky issue to deal with, but the latest range by Redken Brews gives a fantastic amount options hold and finish-wise. Check out the latest Redken Brews range and see if a product fits not just your hair, but your overall grooming needs.
Haircare Available in March
Redken Brews Daily Shampoo
For all hair types – Redken Brews Daily Shampoo gently cleanses without stripping the hair. Including a new formula, the new Daily Shampoo features malt to strengthen and nourish hair.
Redken Brews Daily Conditioner
For all hair types – Redken Brews daily conditioner moisturizes the hair without weighing it down. This lightweight formula detangles and hydrates hair and is suitable for everyday use.
Redken Brews Mint Shampoo
Redken Brews Mint Shampoo cleanses, strengthens and nourishes hair while delivering a cooling sensation on the scalp.
Redken Brews 3-IN-1 Shampoo, Conditioner and Body Wash
Redken Brews 3-in-1 cleanses and conditions hair and washes body for freshness from head to toe. This convenient all-in-one product is great for gym and travel.
Redken Brews Silver Shampoo
For grey and white hair – Redken Brews silver shampoo gradually reduces unwanted yellow tones in grey and white hair. Wear gloves. Apply to damp hair and leave on for 3 minutes, rinse. For a deeper colour deposit and conditioning, apply to towel-dried hair and leave on for up to 5 minutes. Rinse. Apply to wet hair twice weekly. In case of contact with eyes, rinse them immediately. Keep out of reach of children.
Redken Brews Colour Camo
Colour Camo is an in-salon 5 min, custom grey camouflage. Ash family includes – Light Ash, Medium Ash, Dark Ash. Natural Family includes – Light Natural, Medium Natural, Dark Natural.
Styling + Skincare Available in April
Redken Brews Wax Pomade (Available in April)
Mild Control/Shine Finish – This hair gel for men comes in a pomade formula that provides re-workable hold meaning it’s easy to change up your hairstyle throughout the day.
Redken Brews Get Groomed Finishing Cream (Available in April)
This men’s styling cream has a mild hold and creates men’s hairstyles with a natural finish. Works best on coarse or textured hair in need of hydration.
Redken Brews Maneuver Cream Pomade (Available in April)
Medium Control/Smooth Finish – Rub a small amount into hands and work through damp or dry hair.
Redken Brews Dishevel Fiber Cream (Available in April)
Medium Control/Undone Finish – Create dishevelled style with medium hold hair cream for men. This fiber cream creates a messy, undone finish for all men’s hair types.
Redken Brews Work Hard Moulding Paste (Available in April)
This moulding paste styles with texture and maximum hold while delivering a natural finish.
Redken Brews Outplay Texture Pomade (Available in April)
Containing a crunch-free formula and mineral salt to provide immediate grip, this texture pomade works perfectly for the men out there who love a grungy, undone look.
Redken Brews Clay Pomade (Available in April)
Use this men’s hair clay for maximum hold. Redken Brew’s Clay Pomade is suitable for all hair types but works especially well in fine hair that needs help holding a hairstyle.
Redken Brews Stand Tough Extreme Gel (Available in April)
Maximum Control/High Shine – Redken Brews Extreme Gel provides maximum hold for a sculpted look.
Redken Brews Hairspray (Available in April)
Compact, Super-Charged and Maximum Control – Redken Brews hairspray keeps your style in place with maximum control.
Redken Brews Shave Cream (Available in April)
Providing protection for an extra close and comfortable shave, Redken Brews Shave Cream is suitable for all hair types, including sensitive skin.
Redken Brews Beard and Skin Oil (Available in April)
Proper beard care starts with beard oil. This beard softener by Redken Brews also moisturises dry skin under the beard. It’s a must have for facial hair upkeep.