M2 magazine presents
HOW THE BEST ARE SUCCEEDING
M2 Magazine – Feb 2025
The Speedcat is Back
25 years ago PUMA introduced the Speedcat, a piece of footwear styled after the fireproof Formula 1 shoes their drivers wear. This iconically sleek and simple look has now entirely transcended the Monaco racetrack in […]
Zuckerberg’s Big Bling
The beginning of the year saw a thawing in Government censorship efforts as Mark Zuckerberg took to video and the Joe Rogan Podcast to talk about winding back fact check departments in favour of more […]
James Bond 60th Anniversary Release
James Bond and The Macallan—two icons that have that unmistakable air of Scottish heritage and a kind of timeless appeal that never really goes out of style. Bond’s been spotted with a glass of The […]
Time Pieces
The Wonder of The Wandering Hours
While the AP Royal Oak might have carved out a well-deserved iconic status, Audemars Piguet are much more than a one-trick pony. Exhibit A. The Code 11.59 Starwheel, an ultra-contemporary watch is a fresh take […]
Piaget Is the King Of Thin
When you’re looking at gearing up with a new timepiece, you want to consider every aspect and dimension. The sophistication it exudes, the features it delivers, the story it tells about its wearer, and more […]
It’s always Zulu Time With The Pelagos
One does not normally associate the luxury TUDOR watches with the armed forces, but Tudor has been the official supplier to the French Navy” since 1961. They earned this title after a protracted testing of […]
M2 AI Summit
The Talent Needed Fill The AI Skill Gap
Anna Mowbray, co-founder of Zuru and current CEO and founder of the job marketplace startup ZEIL has gone from being at the top of a sector to a startup. When asked why she didn’t choose […]
How AI Is Impacting The Health & Safety Future
Bede Cammock-Elliott, founder of seeo.ai and seedigital Limited, used his keynote to showcase how AI is revolutionising risk management, real-time monitoring, and training in various sectors. Cammock-Elliott, whose company protects $5.5 billion worth of assets […]
The Human Factor In The Age Of AI
Dr. Alia Bojilova, a renowned performance coach for SAS soldiers and Olympic athletes, shared her unique perspective on the essential interplay between AI and human elements. Her experience includes a harrowing episode as a UN […]
Cars
Maserati Is Going Track Side
This year The House of the Trident revealed the Maserati GT2 at the legendary 24 Hours of Spa in Belgium. This marks the return of Maserati to GT competitions, after previously carving a name for […]
The One And Only Ferrari SP51
The Ferrari 812 GTS is a special vehicle but for one Ferrari collector, it just needed a little bit of something else. Enter the Ferrari SP51, a very one-of-a-kind vehicle that draws on the best […]
If Goldfinger was Made in 2024, This Is What He’d Drive
Rolls-Royce is a common feature in Bond films, appearing 12 times across the franchise now sixty years on from the 1964 James Bond film Goldfinger we’re still thinking about the Rolls-Royce Phantom III. We appear to […]
Fashion
Creating Fendi Fashion As Architecture For Spring/Summer 2024
It’s not every day a Fashion House recognises architects as auteurs, but if you can design a towering skyscraper you can design a bag, right? In the case of Kengo Kuma it appears to […]
Steal Bob Dylan’s Look
Timothée Chalamet isn’t the only one getting to swan around looking like Bob Dylan in Searchlight Pictures’ A Complete Unknown. Now we’re all able to get a slice of the action thanks to a collaboration […]
R.M. WIlliams Wants to give you summer
R.M. Williams is bringing the summer apparel in style with a new range of warm weather footwear, lightweight apparel and adventure-ready accessories. Pick up some linen shirts in warm vintage colours perfect for lounging or […]
VIP
Exclusive, Luxurious, and Just For You. Sponsored by Champagne Bollinger.
A Bicentenary Bash To Remember
Champagne Bollinger, that iconic titan of bubbly magnificence, is on the cusp of a milestone that demands quite a celebration and they are going all out to prepare. The year 2029 marks the bicentenary […]
The 2024 Ducati Diavel V4 is a Beast
Photography by Jake Hoare I started road-riding in my teens. Ducati was always the halo brand. The pinnacle. Desired by all, owned by few. Made from unobtainium, exclusivity made it even more enticing. The 916 […]
Buy The First Bob Ross
Bob Ross, the friend of stoners, 80s housewives, and people just looking to destress and make some nice little paintings, has sky rocketed in popularity in recent years. As people look for ways to unwind […]
Drink
Best Cocktail Bar In The World’s Most Iconic Gin Cocktail & How to Make It
Mayfair isn’t just the most desirable plot of land on the Monopoly board, it’s also the go-to place for the ritziest cocktail bar on the planet. We’ve mentioned it in passing before, but we really […]
Everything to Drink This Autumn
Harrison Ford Gets Smooth Harrison Ford is rocking a kilt in Glenmorangie’s newest campaign, Once Upon a Time in Scotland. The 82-year-old Hollywood legend has teamed up with the whisky brand for a 12-episode series […]
4 Limited Edition Penfolds Wines You Have to Get Your Hands
If you’re heading over the ditch to Australia now that the borders are getting back to normal, make sure you have plenty of room in your bag for what you’re going to be hauling back. […]
Success
The Five Lessons That Grew Pure SEO Into New Zealand’s Most Successful Digital Marketing Agency
My British wife and I had no friends or family to support us when we first landed on New Zealand shores in 2009. Those first months were full of challenges. I had taken a punt […]
Thriving Through Change: The Non-Negotiables of Hospitality Business Success in 2025
In an industry as dynamic and unforgiving as hospitality, complacency is the quickest path to failure. The landscape has been constantly shifting and isn’t expected to change in the coming year—we are still in an […]
Best Things Ever Said So Far In 2025
“What attracts the best talent is obviously the solving of the world’s hardest problems.” – Liang Wenfeng, the founder of DeepSeek, “There’s always a reason to say no, but if we keep saying no, we’ll […]
Man Made
Stay In One Of Giorgio Armani’s Rooms
Over the years, Giorgio Armani has cemented himself at a kind of god-tier level within the fashion world. The Italian fashion designer, who is best known for his eponymous brand and its signature sleek, understated […]
Bougie Living With Bentley
Bentley enthusiasts, start your bespoke engines! As well as being one of the world’s boujie-est car brands, with their latest wheels being driven by the world’s elite, they’re also joining the club of Aston Martin […]
The Evolution Of The Jet Ski
If you have been busy working towards that billionaire’s superyacht but just lack the billionaire bit, Brooklyn-based Tarform has just the sleek oceangoing ticket for you. While the mega yacht stays pinned to the vision […]
The Collection
A Collection of the Best. Sponsored by Yalumba.
Three Most Underrated Tourist Gems In The World
It’s been two years since I’ve seriously considered traveling to anything further from my house than the local supermarket, let alone flying to another country. But as the world collectively decides that it’s bored of […]
Why a Traditional Long Corporate Wine Lunch Is In Order
Okay, so you’ve had plenty of meetings with your clients – and they’ve gone well. You’ve promised them this and/or that – then delivered (hopefully over-delivered!) You’ve talked often and have a good rapport, i.e.; […]
The Legacy of Yalumba’s The Signature
It would have been quite a sight, a British migrant Samuel Smith, planting vines under the moonlight 175 years ago but it was that moment that set root for one of the world’s most iconic […]
Innovation
The Importance Of Storytelling
The following is the transcript of a talk by James Hurman at the M2 Summit, 20 November 2019. James is the founder and CEO of Storytech, a ‘brand strategy in a box’ digital platform for […]
Graeme Murray – The World Is A Studio
Since first picking up a camera at 14, Graeme Murray has made a world renowned career out of photography. From portraiture to still life, from action to landscape photography, from ocean to mountain to studio, […]
Dave Rouse, CEO & Professional Director, Talks Worst Mistakes
If you didn’t need money, what would you do? I’d help to solve some of the environmental problems we face thanks largely to consumerism – pollution & climate change, single use plastics, and I’d focus […]
Learn without limits. Sponsored by ACG.
Formula One to Finance: A Journey in Market Mechanics
Paul Morris, a portfolio manager at Milford Asset Management, took an unconventional path into finance. After completing an aeronautical engineering degree, as a potential gateway into Formula One design, he has ended up managing multi-asset […]
Disappeared Into The Void
Built almost 4,500 years ago during the Fourth Dynasty of the Old Kingdom of Egypt, the Great Pyramid of Giza is possibly the most well-known man-made structure in the world. Consisting of an estimated 2.3 […]
Pie Funds: Innovating Funds Management Down Under
Founded in 2007, Pie Funds has emerged as a pioneering investment management firm in New Zealand, setting itself apart through its unique approach to funds management and commitment to client success. Pie’s headquarters can be […]
The best the world can offer. Sponsored by Waitiri Creek Wines.
As Economies Tank, Luxury Bags Are An Unlikely Favourite
The world sits on the precipice of the largest cost of living crisis our generation has ever seen. On the very edge of this cliff is a gorgeous Hermes Faubourg Birkin bag and it’s just […]
Some Very Good Names to Remember
What’s in a name? Well, considering many of our given or nicknames, they may seem pretty ordinary and, dare I say it, arbitrary. But there is much more to names than we give them credit […]
Choosing Your Perfect Digs in Central Otago
There are only two questions you need to ask yourself before you go to Central Otago; why am I not there already? And where am I going to stay? The first question is completely valid […]
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED