Asking customers to part with their hard earned cash isn’t easy. It’s even harder if you’re an online brand, with little reputation, and not yet a household name. That’s what we at Cove are facing as we work to build one of New Zealand’s first truly digital insurance brands. Besides dropping millions on TV and […]
Nimble speedboats VS slow moving ships. It’s a great metaphor for energetic startups going head-to-head with large established businesses. Here at Cove, we like to think of ourselves as the speedboat taking on the two Australian supertankers who dominate the local insurance market. Being the challenger brand, or the “small speedboat”, we are in for […]
Founders can get caught up in finding the perfect name for their business, and spend months going in circles debating which name they’ll permanently brand their business with. Much like a tattoo, it pays to give it a bit of thought first. It’s essentially permanent, and changing it requires a tonne of effort and backpedalling. […]
When we decided to launch a new insurance brand, we knew that we would have a fair bit of mud slung at us. After all, no one likes paying for their insurance, and no one really likes their insurance provider in New Zealand. The mud slinging started on day one, and continues to this day. […]
What is it that propels a startup from being just an idea to a sustainable success? Is it an original idea? An exceptional team? A focus on Innovation? Or a visionary leader? Here at Cove we feel it is customer feedback. Encouraging, listening, and acting upon customer feedback is the most powerful tool that you […]
Insurance – we all need it, but it’s something we would prefer not to deal with. When you ask Kiwis what the ideal insurance experience is, it’s essentially no experience at all. In 2017, my brother Rob and I had just moved back from Germany where we had been working at a new tech-enabled insurer […]
