Fashion Takeover: 4 Days of Fashion in the City

Auckland’s central city is set for a fashion-forward takeover as 4 Days of Fashion in the City returns for 2018 – it’s seventh year running. Spread across Queen Street, High Street and Britomart precincts, 4 Days of Fashion in the City sees NZ’s best and leading-edge brands taking the spotlight in an interactive and creative retail experience.

“Offering fresh and dynamic experiences is key to being a unique and exciting retail destination”, says Viv Beck, Heart of the City Chief Executive. “From nurturing self and senses, to getting style advice from your favourite fashion and lifestyle influencers, our event programme this year is a great mix of fashion, food and music.”

Working in conjunction with headline sponsor Resene, 4 Days of Fashion in the City boasts over 20 events with brands such as Barkers, World, Crane Brothers and Timberland.

Here’s our pick of events to catch:


March 23, 11:00am – 9:00pm March 24, 10:00am – 4:00pm

Freyberg Place

Join DJ Murray Cammick as he mixes tunes that will make you want to shop up a storm. Featuring special offers and sales from local designers and retailers, you’ll need to get in quick to score the best deals from your favourite designers.

BARKERS: After work at Barkers

March 23, 5:00pm – 9:00pm

For one night only, Barkers will leave their doors open after hours. A nod to the checkered history of No.1 High St, and the location’s reputation as the go-to watering hole. As day turns to dusk, suits will swap for drinks and shirts swapped for supper. An evening of live music, accompanied with specialty foods and fine tastings. Peruse the new collection, and make the most of an exclusive offer to refresh your wardrobe. Along with the entertainment, the barbers of the Groom Room will be in full force, so you can leave looking sharper than when you arrived.

MERCHANT 1948 MAN: Get Polished.

March 23, 5:00pm – 9:00pm

Merchant Man returns to its roots with a complimentary shoe shine service offered in-store. Bring in your fave leather shoes for a clean and polish, thanks to our shoe-shine expert and enjoy craft beers and tasty snacks.

TIMBERLAND: Get Fitted by William Waiirua

March 23, 5:30pm – 7:00pm

Timberland are giving their staff the night off, so pop into store and have your shoes fitted by William “Cribb” Waiirua. While you’re at it enjoy a bevvy and bite with the man himself. Need further incentive to shop? There’s 15% off and loyalty points in-store! A great way to kick off your weekend.