Search Engine Optimisation guru, Richard Conway started his company, Pure SEO, in 2009 with just $200 to spend on a single web page. From there, mostly using digital marketing, he has expanded the business to four offices in New Zealand and Australia. Pure SEO has been listed by Deloitte in the fastest-growing 500 tech companies in the Asia-Pacific region for the past five years. He then went on to write the book on How to Get to the Top of Google Search. If there’s anyone that understands the power and the pitfalls of e-commerce and the new digital world that many of us are thrust into, it’s Richard.