One of M2’s favourite menswear labels is about to drop a brand new collection later this year in collaboration with Fear of God, a prominent LA brand.
You may already be familiar with Ermenegildo Zegna’s 110 years of tailoring expertise. But for those that need an introduction to Fear of God, the label was conceived by Jerry Lorenzo and has tapped into the zeitgeist of iconic subcultures, such as the varsity athlete, the high school garage band and California skate culture.
Alessandro Sartori, Ermenegildo Zegna’s Artistic Director and Jerry Lorenzo created a four-handed man collection, including accessories, that is a cross-pollination between Zegna’s strengths in timeless fashion and Fear of God’s unique take on modern luxury.
The collection is set to be unveiled with an event at Paris Fashion Week on March, 2nd.
Until then, you can check out the latest looks Zegna has brought us, modeled by Two-time Oscar winner Mahershala Ali.
The question, “What does it mean to be a man today?” can feel like an abstract one, best left to hang wringers of the culture wars. But it can also be a deeper personal question that can lead to self reflection and improvement. Italian men’s fashion house, Ermenegildo Zegna, has been observing men’s fashions and their associated statements for 110 years now, so it seemed only fitting for them to get involved in the conversation, kicking it off in their Fall-Winter campaign last year.
“We encouraged men to take risks to embrace their own view of what masculinity is, even if this meant going against traditional notions of manhood.”
It’s interesting considering a brand’s place in a conversation like this one. With television, it can sometimes feel like putting words in our mouth. While for something like menswear, it feels more like a tool, more suggestive. Zegna’s next step has been equipping us with being better stewards of the earth, while looking good doing it.
“Elevating our commitment to the world, we use more pre and post-existing materials that are rewoven for a new life with the aim to reduce the waste that the industry produces. #USETHEEXISTING fabrics help us apply our sustainable ethos to products. Guided by our motivation for preservation, we show responsibility towards people, community and geographies.”
To exemplify their idea of what this would look like, Zegna has brought on two-time Oscar winner, Mahershala Ali, and multifaceted actor, singer and entrepreneur, Nicholas Tse, who remain the key faces of the Spring/Summer 2020 campaign, exploring the importance of responsibility.
“These modern voices are dressed in modern tailoring, reflecting Zegna’s focus on innovation and progress. Embracing changing notions of style, of convention, of masculinity, we present contemporary tailoring for the modern man – redefined by monochromatic suiting with attitude.”
A modern man takes care. A modern man thinks responsibly and acts respectfully. A Zegna Man is a modern man.
Striving and succeeding are two attributes that we want to celebrate at M2. Every day, our team of diligent researchers explore New Zealand for the biggest stories of fellow Kiwis and their achievements. Admittedly, we find it thrilling when coming upon these attributes in a collaboration between business and sport.
World-wide performance sports apparel and footwear company, Under Armour, want to get behind that same success, having built a big line-up of athletes who have a personal connection to the much-lauded brand. Those athletes have been the likes of Lisa Carrington, Georges St-Pierre and Nico Porteous. Born in Hamilton in 2001, Nico Porteous is one of those sportsmen who has strived and (looking at the history books) definitely succeeded. Now a house-hold name, in 2018 Porteous became the youngest New Zealander to take home an Olympic Gold medal, at only age 16 years and 91 days.
“Under Armour’s mission is to make you better,” Porteous says of working with the company. “To align with a brand that reflects my mindset is a perfect match. I’ve been wearing Under Armour products for several months now, and their product is second to none. From the gym, to the halfpipe, to the outdoors the product range from Under Armour has me covered. This allows me to focus on training and competition to become the best version of myself.”
This collaboration with Under Armour will form a strong partnership that will promote the sporting goods, alongside Porteous’ passion for skiing.
“Joining a reputable global brand is great, but what really excites me is working closely with the New Zealand team to build both our brands in the market.”
You can catch Nico compete in the Men’s Superpipe Final live on ESPN on the 27th of January at 3:00PM NZT.
With 2020 having cracked open with a bang, the New Year festivities are thought to be all but over for now. Everyone has returned to work begrudgingly and the kids are equally as excited (or not) at returning to school. But there’s so much to come in the cultural calendar and SkyCity are ready to provide some exciting celebrations.
Also known as the Spring Festival, the Chinese New Year is happening on the 25th of January and New Zealand’s greatest casino and event centre, SkyCity, is going to put on quite a party to welcome in the Year of the Rat. Starting on the 24th and going until the 26th, the free family-friendly Chinese New Year Federal Street Festival will feature cultural performances and activities, including lion dancing, taiko drumming, acrobatic dancing and so much more. Between 2pm to 8pm on the 25th, the God of Fortune, Caishen, will perform a SkyJump and participate in an Eye Spot ceremony and firecrackers will then be used to ward off evil spirits.
Different craft stalls will be available through the Plaza and go into the night with the Night Market at the base of the red and gold Sky Tower.
Chinese restaurant, Huami, will also be offering an authentic contemporary set menu for dinner on the 24th and lunch and dinner on the 25th of January.
Under Armour has a pretty intense lineup of international athletes under it’s wing, and they’ve just picked up a new one in the form of New Zealand Rugby star, TJ Perenara.
His name is now alongside other athlete heavyweights such as Michael Phelps, Tom Brady and Stephen Curry. He’s also joining Lisa Carrington, double Olympic kayaking champion, on the New Zealand athlete roster.
Under Armour and TJ will collaborate on a number of giveback initiatives in his local community. “My loved ones and my community are everything to me. I want people from Porirua to be as openly proud of our city as I am. I start this journey with Under Armour knowing that I will be supported in giving back to my community. Under Armour empowers me as player and as a person – so it’s important I empower those people that are important to me.”
Among his achievements, TJ Perenara brought home a 2015 World Cup title and scored the 2019 Try of The Year against Namibia at the 2019 Rugby World Cup.
Never one to shy away from speaking up, TJ has won over fans by staying true to his beliefs and speaking up on social issues, something that appealed to Under Armour. “We honour the values, the journey and the community our athletes represent – on and off the field.”
“It’s inspiring to become part of a brand that stands firmly beside me on issues of equality,” says Perenara.
“I want people to see the significance of this relationship across my rugby career and my personal journey. But first, I have to play good footy. That’s non-negotiable.”